Corporate Marketing/Branding

Latest Feature Articles


 		Ways to Brand a Company Green
Using truth in green branding is a must-do to build customer trust and perception.
Changing a Brand and Image
Revitalizing a brand and an image in tough economic times can be a challenge. One restaurant chain seems to have a good solution.
Marketing and Branding to Gen Y
Generation Y has many characteristics that differ from other generations including a highly entrepreneurial frame of mind.
Company Branding
The consumer is king when it comes to branding a company. Brands are built on reputation, experience, and emotional connection with customers.
Shark Tank Investor's Television Show
Message delivered by new reality television show is often one that is hard to hear for first time entrepreneurs. New Shark Tank show is real-time TV at its best.
Branding with Social Media
Mixing media to promote a product, service or company can pave the way for success as long as the message and the culture behind the media is strong.
Twitter Marketing
Tweeting is on the rise. Marketers and public relations professionals need to evaluate ways to use it. A new book provides exceptional model and steps to follow.
Green Market Crash
Going green is more than just a marketing or public relations message or brand, it is a long-term, through the hard times commitment.
Developing Brands
Branding and marketing concepts are experiencing more changes now than in the past several decades. New marketing techniques require new ways to brand.
The Latest Marketing Trend - Non-Marketing
Many new small businesses are opting to use word-of-mouth or social networking to grow and sustain their business instead of the traditional marketing practices.
Corporate Brands Get Greener
Green is fast becoming the brand and image corporations are building to reach today's eco-friendly consumers.