Corporate Marketing/Branding

You have seconds to make an impression. In business, a logo is your face to the world and needs to evoke a positive response from your audience.

Dec 8, 2009 - Nina Prudhomme

Logos are key symbols of a company's corporate identity. Deciding to do a logo redesign has its risks and rewards

Dec 7, 2009 - Odiete Eneakpodia

The world of restaurant promotions has their own lingo. As a small business, it is imperative to know terms these terms to employ a restaurant marketing strategy.

Nov 30, 2009 - Armand Famiglietti

The scale and the difficulty of modern business make essential the use of a brand to connect the product with its maker in the consumer's mind.

Nov 9, 2009 - Angela Leenhouts

Use custom water bottles printed with company details and logo as an inexpensive marketing tool, a corporate gift or giveaway from a health conscious business.

Nov 4, 2009 - Helen Smeaton

Marketers are consistently trying to find out the type of experience that a website should communicate so that a strong and successful online brand is developed.

Nov 3, 2009 - malini majumdar

As conscious citizens of the world, consumers have created a pressure on the green product innovation by the companies, not withstanding of course, core product values.

Oct 23, 2009 - malini majumdar

Emotional messages can be used very effectively in bringing out a global image for a brand. It has been successfully used by many global brands including Coca-cola.

Oct 16, 2009 - malini majumdar

Consumer interest in brand awareness is failing. But some companies are maintaining dynamic brands by paying attention to a few metrics in their marketing strategies.

Oct 6, 2009 - Marianne Lepa

North Face sits in the midst of battles, facing off against EPA's allegations of unsubstantiated claims, and Little Jimmy Winkelman's trademark abuse.

Sep 30, 2009 - Dawn Goldsmith

A strong personal brand is essential for competing in a global economy and competitive job market.

Sep 28, 2009 - Wendy Roltgen

Individuals can follow the lead of successful organizations by developing their own personal brand.

Sep 27, 2009 - Wendy Roltgen

"Should my business have a Facebook page?", "Who should be in charge of it?" These are just some of the questions many business owners have about marketing on Facebook.

Sep 17, 2009 - Alicia King

Water bottles make great promotional material. Not only they are widely used by everyone, but they are also cost effective and practical.

Sep 15, 2009 - Marka Charalambous

Office artwork should do more than decorate office walls. Make office art work for businesses with strategic branding using these business decor ideas.

Sep 8, 2009 - Alison Fletcher

Successful corporate identities can be intertwined with consumer identities. As customers become more loyal to a brand they begin to personally identify with the product.

Sep 4, 2009 - Robin Montanye

The pop-up store has recently been 'popping up' everywhere. Many retailers find that creating this type of store generates many advantages for them.

Aug 31, 2009 - Lisa Sanderson

A corporate identity guide provides guidelines for providing consistent communications and visual design for all materials produced by a corporation.

Aug 25, 2009 - Wendy Roltgen

Paula Deen pitched her new Walmart baked goods line during BlogHer, the annual women's blogging conference. Other brands such as EA and Tide also introduced new products.

Aug 2, 2009 - Jennifer Huber

Rebranding can help businesses reflect a new company direction, incorporate an expansion of product offerings or overcome challenges.

Jul 16, 2009 - Wendy Roltgen

As the economy continues to chug and sputter, and companies continue to shed jobs, the notion of employee engagement almost seems vacant and pointless.

Jul 1, 2009 - Kim Greer

Twitter has seen extreme, rapid growth as an online sharing community and marketing tool, but its power as a listening tool is unmatched.

Jun 27, 2009 - Jessica Bennett

Corporate event planners skills include multi-dimensional, computer, time management, interpersonal, organizational, communication, financial, and interior decorating.

Jun 21, 2009 - Cherrine Banks

Corporate event planners can organize company events, conferences, holiday parties, public events, retreats, sales meetings, seminars, trade shows, and workshops

Jun 20, 2009 - Cherrine Banks

Dynamic branding is the backbone of any successful marketing campaign and business venture.

Jun 20, 2009 - Diana Bourgeois