Business & Finance

Corporate Marketing/Branding

Latest Articles


Ways to Brand a Company Green: The Best Marketing Tool is the Truth

By: Feature Writer Patricia Faulhaber

Trade Dress: How Brandnames and Trademarks Work: Branding Strategies Turn Consumer Recognition to Consumer Insistence

By: Angela Leenhouts

Custom Water Bottles are Healthy Marketing Tools: Promotional Drink Bottles, Inexpensive PR for Healthy Business

By: Feature Writer Helen Smeaton

Building a Strong Brand on The Internet: A New Medium as an Effective Channel for Promotion

By: malini majumdar

Green Product Innovation: How Companies Adopt Green Marketing

By: malini majumdar

Global Branding and Emotion: How Companies Use Emotion to Build Brands for Consumers Worldwide

By: malini majumdar

Changing a Brand and Image: One Recession-weary Restaurant Gets Revived

By: Feature Writer Patricia Faulhaber

Energy Boosts to Increase Brand Awareness: Corporate Branding Strategies that Resonate with Consumers

By: Marianne Lepa

North Face Inc. Fighting on Several Fronts: EPA Files Lawsuit vs North Face and Little Jimmy Parodies Trademark

By: Dawn Goldsmith

3 Components of a Strong Personal Brand: Get Noticed with an Authentic Personal Identity

By: Wendy Roltgen

How to Create a Personal Brand: Stand Out From the Crowd with a Strong Personal Identity

By: Wendy Roltgen

Facebook for Businesses FAQs: Frequently Asked Questions about Posting a Business Page on Facebook

By: Alicia King

Marketing and Branding to Gen Y: Generation Y are Entrepreneurial by Nature

By: Feature Writer Patricia Faulhaber

Water Bottles Used as Promotional Items: Advertising Items Help With Promotion

By: Marka Charalambous

Office Art and Company Image: Corporate Art as a Branding Strategy

By: Alison Fletcher

Fonts, Design and Corporate or Brand Identity: The Importance of Projecting an Image Through Corporate Branding

By: Feature Writer Robin Montanye

Company Branding: Customers Build the Brand

By: Feature Writer Patricia Faulhaber

The Popular Pop-Up Shop: Why Pop-Up Shops Are Popping Up Everywhere

By: Lisa Sanderson

Benefits of a Corporate Identity Guide: A Style Guide Serves as a Roadmap for Corporate Communications

By: Wendy Roltgen

Shark Tank Investor's Television Show: Potential Investment Money for Entrepreneurs

By: Feature Writer Patricia Faulhaber

Paula Deen Pitches for Walmart during BlogHer 09: Additional Brands Targeted Bloggers During Conference

By: Jennifer Huber

Three Reasons to Rebrand a Business: Changing a Brand Name can Invigorate Business

By: Wendy Roltgen

Recession and Employees: Four (Cheap) Steps to Protect Your Good Name and Satisfy Employees

By: Kim Greer

Listening with Twitter: The Most Important Listening Tool in the Marketing 2.0 Arsenal

By: Jessica Bennett

Corporate Event Planners Skills: The Eight Best Skills for Specialized Event Organizers

By: Cherrine Banks

Ten Corporate Event Planning Services: Good Services for Event Planners to Offer Clients

By: Cherrine Banks

Dynamic Branding: Understanding Marketing: Learn to Dynamically Brand Your Company for Growth and Success

By: Diana Bourgeois

Corporate Branding Through Employee Engagement: Strategic Employee Communications Vital to Brand Management

By: Feature Writer Shelley Aylesworth-Spink

How to Receive, Handle and End Phone Calls: Tips for Call Center Agents on Handling Customers on Telephone

By: Sulemana Braimah

Qualities of a Good Call Center Agent: Skills Agents Need to Have to Work with Quality Contact Centers

By: Sulemana Braimah

Benefits of Call Center Predictive Dialers: Advantages of Using Predictive Dialer Software for Customer Care

By: Sulemana Braimah

Using a Virtual Call Center: Benefits of Distributed Agents, Home-Based Hosted Contact Centers

By: Sulemana Braimah

How Call Center Services Can Affect Marketing: Impact of Customer Service Quality on Corporate Branding and Sales

By: Sulemana Braimah

How to Build Top Brands with Strong Brand Equity: Tips for Successful Branding, Marketing and Business Success

By: Sulemana Braimah

Writing a Good Corporate Communication Strategy: Evaluating Customer Relation Approaches for Designing Strategies

By: Sulemana Braimah

Using Integrated Direct Marketing Strategies: Combine Direct Mail, Email, Telemarketing and Cell Phone Ads

By: Sulemana Braimah

Next Generation Internet Marketing: How Social Networking is Changing the Advertising Landscape

By: Jeremy Small

Why Businesses Should Use Online Marketing: Increasing Internet Users, Opportunity to Reach More Customers

By: Sulemana Braimah

How to Run Successful Online Marketing Campaigns: Tips for Doing a Good Internet Promotion, Campaign & Boosting Sales

By: Sulemana Braimah

Email Marketing – How to Do it Successfully: Tips for Successful E-Marketing Promotions and Campaigns

By: Sulemana Braimah

Tips on How to Write Communication Strategies: Elements & Steps for Designing Good Promotion and Campaign Plans

By: Sulemana Braimah

Trade Show Displays That Make Money: Turning Pop Up Displays or Custom Trade Show Exhibits Into Profits

By: Feature Writer Tricia Spencer

GE – How NOT To Exit A Market! A Case Study Showing How To Decimate Your Market Value

By: Craig Pickering

Branding with Social Media: Zappos Builds Itself Using Traditional and New Media

By: Feature Writer Patricia Faulhaber

Creative Copywriting: Clever Advertising Campaigns That Make You Think or Look Twice

By: Annie Suh

Twitter Marketing: Tweeting Proves to be Powerful Business Tool

By: Feature Writer Patricia Faulhaber

Tips for Choosing a Graphic Design Firm: Choose Creative Agencies Carefully When Beginning a New Project

By: Heather Rothbauer-Wanish

Marketing Consistency is Crucial: Marketing is the Key to Your Company’s Success

By: Heather Rothbauer-Wanish

Pepsi Marketing: The New Obama Image of the Soft Drink

By: Jared Plotkin

Marketing Audit of Nike's Strategies: PEST Analysis of Nike

By: Gwendolyn Cuizon

Green Market Crash: Stay Green in the Marketing Message

By: Feature Writer Patricia Faulhaber

Branding Multiplies the Value of Your Business: Brand Image is often Valued at Several Times the Physical Assets

By: Feature Writer Gopinathan Thachappilly

Developing Brands: 21st Century Branding for 21st Century Marketing

By: Feature Writer Patricia Faulhaber

Protect Trademarks by Registering Names Online: Control Online Brand Presentation with Proactive Strategies

By: Jeanne Grunert

The Branding Triangle: The Three Positions of Product Brands

By: Cash Justin Miller

You Are A Part Of Your Business Brand: Building the Image Of A Business Starts With You

By: Cash Justin Miller

Your Business Is Your Brand: How Branding Starts with the Image of the Business

By: Cash Justin Miller

The Latest Marketing Trend - Non-Marketing: Anti-Marketing Practice Is Much Like Grassroots Marketing

By: Feature Writer Patricia Faulhaber

Introduction to Business Branding: Make Your Business Stand out from Competitors

By: Loreena Walsh

Corporate Brands Get Greener: Big Business Goes Green with their Branding

By: Feature Writer Patricia Faulhaber

Internet Branding and Marketing: Positive Name and Product Recognition Is Critical to E-Commerce

By: Feature Writer David R. Wetzel

Designing Trade Show Graphics: Make the Most of Your Trade Show Displays and Exhibit Booths

By: Andy Keeler

Tecate Teams up with GoldenBoy: Mexican Brewing Company Launches Marketing Campaign

By: Feature Writer Bill Scherer

Ikea Ignites Desire through Ideas: Store Display Units Encourage a Home-Furnishing Overhaul

By: Maria Zain

Great Logos Are Key to Success: Your Logo Is the Symbol of Your Business

By: Brenda Keener

Select the Right Marketing Partner: Deliver More Marketing Bang for the Buck

By: Steve Vogel

Marketing Trend: Shared Risk: Predictive Analytics Tools Make Marketers More Accountable

By: Steve Vogel

The Power of a Strong Brand: Brand Recognition Sells Products!

By: Brenda Keener

The Bottled Water Industry: It is Booming Despite Criticism from Public Officials and Consumers

By: Feature Writer Carroll Trosclair

Choosing a Corporate Color Palette: Color Your Company Successful!

By: Brenda Keener

What Does Your Brand Say? Everything Your Firm Does Affects Branding

By: Cherie Burbach

Airlines' Brand Image: Bankruptcy, crashes, and mergers often lead to new logos

By: Christine Hucko

Wired Magazine's Cover Idea: Collaboration with Xerox Puts Subscribers' Faces On Cover

By: Henry Berry

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