Corporate Marketing/Branding
All contributors in Corporate Marketing/Branding
Using truth in green branding is a most do to build customer trust and perception. more...
Revitalizing a brand and an image in tough economic times can be a challenge. One restaurant chain seems to have a good solution. more...
Marketing and Branding to Gen Y
Generation Y has many characteristics that differ from other generations including a highly entrepreneurial frame of mind. more...
The consumer is king when it comes to branding a company. Brands are built on reputation, experience, and emotional connection with customers. more...
Shark Tank Investor's Television Show
Message delivered by new reality television show is often one that is hard to hear for first time entrepreneurs. New Shark Tank show is real-time TV at its best. more...
Mixing media to promote a product, service or company can pave the way for success as long as the message and the culture behind the media is strong. more...
Tweeting is on the rise. Marketers and public relations professionals need to evaluate ways to use it. A new book provides exceptional model and steps to follow. more...
All feature articles in Corporate Marketing/Branding
Trade Dress: How Brandnames and Trademarks Work
By: Angela Leenhouts
The scale and the difficulty of modern business make essential the use of a brand to connect the product with its maker in the consumer's mind. more...
Custom Water Bottles are Healthy Marketing Tools
By:
Helen Smeaton
Use custom water bottles printed with company details and logo as an inexpensive marketing tool, a corporate gift or giveaway from a health conscious business. more...
Building a Strong Brand on The Internet
By: malini majumdar
Marketers are consistently trying to find out the type of experience that a website should communicate so that a strong and successful online brand is developed. more...
By: malini majumdar
As conscious citizens of the world, consumers have created a pressure on the green product innovation by the companies, not withstanding of course, core product values. more...
By: malini majumdar
Emotional messages can be used very effectively in bringing out a global image for a brand. It has been successfully used by many global brands including Coca-cola. more...
Energy Boosts to Increase Brand Awareness
By: Marianne Lepa
Consumer interest in brand awareness is failing. But some companies are maintaining dynamic brands by paying attention to a few metrics in their marketing strategies. more...
North Face Inc. Fighting on Several Fronts
By: Dawn Goldsmith
North Face sits in the midst of battles, facing off against EPA's allegations of unsubstantiated claims, and Little Jimmy Winkelman's trademark abuse. more...
All contributing articles in Corporate Marketing/Branding