Corporate Marketing/Branding

Late night talk show wars could have cost everyone involved more than the money involved. It could have inflicted long-term damage to everyone's brand and image.

Jan 23, 2010 - Patricia Faulhaber

Using truth in green branding is a must-do to build customer trust and perception.

Nov 17, 2009 - Patricia Faulhaber

Revitalizing a brand and an image in tough economic times can be a challenge. One restaurant chain seems to have a good solution.

Oct 7, 2009 - Patricia Faulhaber

Generation Y has many characteristics that differ from other generations including a highly entrepreneurial frame of mind.

Sep 16, 2009 - Patricia Faulhaber

The consumer is king when it comes to branding a company. Brands are built on reputation, experience, and emotional connection with customers.

Sep 3, 2009 - Patricia Faulhaber

Message delivered by new reality television show is often one that is hard to hear for first time entrepreneurs. New Shark Tank show is real-time TV at its best.

Aug 25, 2009 - Patricia Faulhaber

Mixing media to promote a product, service or company can pave the way for success as long as the message and the culture behind the media is strong.

Mar 15, 2009 - Patricia Faulhaber

Tweeting is on the rise. Marketers and public relations professionals need to evaluate ways to use it. A new book provides exceptional model and steps to follow.

Feb 27, 2009 - Patricia Faulhaber

Going green is more than just a marketing or public relations message or brand, it is a long-term, through the hard times commitment.

Jan 7, 2009 - Patricia Faulhaber

Branding and marketing concepts are experiencing more changes now than in the past several decades. New marketing techniques require new ways to brand.

Dec 9, 2008 - Patricia Faulhaber

Many new small businesses are opting to use word-of-mouth or social networking to grow and sustain their business instead of the traditional marketing practices.

Aug 3, 2008 - Patricia Faulhaber

Green is fast becoming the brand and image corporations are building to reach today's eco-friendly consumers.

Jul 3, 2008 - Patricia Faulhaber

New MONOPOLY board game mirrors conflicting consumer habits of a new decade; instant gratification using debit and credit cards, yet cutting corners due to lack of money.

Feb 5, 2010 - Karen Danko

The Hershey Company strategically spreads the love to create brand awareness. In turn, the marketing efforts have been very successful at winning the hearts of consumers.

Feb 1, 2010 - Karen Danko

From concept stores to Speed Mapping, Dermalogica continues to evolve its marketing strategies to become the top professional skin care line.

Jan 31, 2010 - Christine E. Taylor

The Dove ad Campaign for Real Beauty began a change in the advertising world five years ago with its real, curvier women models. Now Dove intends to do the same for men.

Jan 21, 2010 - Victoria Anisman-Reiner

Not so long ago, the location of a store was key to attracting more customers. Shopper loyalty was not given due importance. Today things have changed.

Jan 9, 2010 - Pallavi Sodhi

The Kindle, Sony Reader, and Nook are all revving up their marketing, but are paperbacks really so last century?

Jan 5, 2010 - Lindsey Burton

Business success in today's highly competitive, global environment can be as simple as taking advantage of the immense popularity of social networking technologies.

Dec 31, 2009 - Jim Ramphal

There are "Four P's" in the marketing mix. Often however, organizations overlook the simplest of principles in their marketing strategy and positioning.

Dec 29, 2009 - Josh Bennett

You have seconds to make an impression. In business, a logo is your face to the world and needs to evoke a positive response from your audience.

Dec 8, 2009 - Nina Prudhomme

Logos are key symbols of a company's corporate identity. Deciding to do a logo redesign has its risks and rewards.

Dec 7, 2009 - Odiete Eneakpodia

The world of restaurant promotions has their own lingo. As a small business, it is imperative to know terms these terms to employ a restaurant marketing strategy.

Nov 30, 2009 - Armand Famiglietti

The scale and the difficulty of modern business make essential the use of a brand to connect the product with its maker in the consumer's mind.

Nov 9, 2009 - Angela Leenhouts

Use custom water bottles printed with company details and logo as an inexpensive marketing tool, a corporate gift or giveaway from a health conscious business.

Nov 4, 2009 - Helen Smeaton

Marketers are consistently trying to find out the type of experience that a website should communicate so that a strong and successful online brand is developed.

Nov 2, 2009 - Malini Majumdar

As conscious citizens of the world, consumers have created a pressure on the green product innovation by the companies, not withstanding of course, core product values.

Oct 23, 2009 - Malini Majumdar

Emotional messages can be used very effectively in bringing out a global image for a brand. It has been successfully used by many global brands including Coca-cola.

Oct 16, 2009 - Malini Majumdar

Consumer interest in brand awareness is failing. But some companies are maintaining dynamic brands by paying attention to a few metrics in their marketing strategies.

Oct 6, 2009 - Marianne Lepa

North Face sits in the midst of battles, facing off against EPA's allegations of unsubstantiated claims, and Little Jimmy Winkelman's trademark abuse.

Sep 30, 2009 - Dawn Goldsmith

A strong personal brand is essential for competing in a global economy and competitive job market.

Sep 28, 2009 - Wendy Roltgen

Individuals can follow the lead of successful organizations by developing their own personal brand.

Sep 27, 2009 - Wendy Roltgen

"Should my business have a Facebook page?", "Who should be in charge of it?" These are just some of the questions many business owners have about marketing on Facebook.

Sep 17, 2009 - Alicia King

Water bottles make great promotional material. Not only they are widely used by everyone, but they are also cost effective and practical.

Sep 15, 2009 - Marka Charalambous

Office artwork should do more than decorate office walls. Make office art work for businesses with strategic branding using these business decor ideas.

Sep 7, 2009 - Alison Fletcher

Successful corporate identities can be intertwined with consumer identities. As customers become more loyal to a brand they begin to personally identify with the product.

Sep 4, 2009 - Robin Montanye

The pop-up store has recently been 'popping up' everywhere. Many retailers find that creating this type of store generates many advantages for them.

Aug 30, 2009 - Lisa Sanderson