Corporate Marketing/Branding
All contributors in Corporate Marketing/Branding
Revitalizing a brand and an image in tough economic times can be a challenge. One restaurant chain seems to have a good solution. more...
Marketing and Branding to Gen Y
Generation Y has many characteristics that differ from other generations including a highly entrepreneurial frame of mind. more...
The consumer is king when it comes to branding a company. Brands are built on reputation, experience, and emotional connection with customers. more...
Shark Tank Investor's Television Show
Message delivered by new reality television show is often one that is hard to hear for first time entrepreneurs. New Shark Tank show is real-time TV at its best. more...
Mixing media to promote a product, service or company can pave the way for success as long as the message and the culture behind the media is strong. more...
Tweeting is on the rise. Marketers and public relations professionals need to evaluate ways to use it. A new book provides exceptional model and steps to follow. more...
Going green is more than just a marketing or public relations message or brand, it is a long-term, through the hard times commitment. more...
All feature articles in Corporate Marketing/Branding
Custom Water Bottles are Healthy Marketing Tools
By:
Helen Smeaton
Use custom water bottles printed with company details and logo as an inexpensive marketing tool, a corporate gift or giveaway from a health conscious business. more...
By: malini majumdar
Emotional messages can be used very effectively in bringing out a global image for a brand. It has been successfully used by many global brands including Coca-cola. more...
Energy Boosts to Increase Brand Awareness
By: Marianne Lepa
Consumer interest in brand awareness is failing. But some companies are maintaining dynamic brands by paying attention to a few metrics in their marketing strategies. more...
North Face Inc. Fighting on Several Fronts
By: Dawn Goldsmith
North Face sits in the midst of battles, facing off against EPA's allegations of unsubstantiated claims, and Little Jimmy Winkelman's trademark abuse. more...
3 Components of a Strong Personal Brand
By: Wendy Roltgen
A strong personal brand is essential for competing in a global economy and competitive job market. more...
How to Create a Personal Brand
By: Wendy Roltgen
Individuals can follow the lead of successful organizations by developing their own personal brand. more...
By: Alicia King
"Should my business have a Facebook page?", "Who should be in charge of it?" These are just some of the questions many business owners have about marketing on Facebook. more...
All contributing articles in Corporate Marketing/Branding