Corporate Marketing/Branding

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Corporate Marketing/Branding

Trade Dress: How Brandnames and Trademarks Work

By: Angela Leenhouts

The scale and the difficulty of modern business make essential the use of a brand to connect the product with its maker in the consumer's mind. more...

Custom Water Bottles are Healthy Marketing Tools

By: Feature Writer Helen Smeaton

Use custom water bottles printed with company details and logo as an inexpensive marketing tool, a corporate gift or giveaway from a health conscious business. more...

Building a Strong Brand on The Internet

By: malini majumdar

Marketers are consistently trying to find out the type of experience that a website should communicate so that a strong and successful online brand is developed. more...

Green Product Innovation

By: malini majumdar

As conscious citizens of the world, consumers have created a pressure on the green product innovation by the companies, not withstanding of course, core product values. more...

Global Branding and Emotion

By: malini majumdar

Emotional messages can be used very effectively in bringing out a global image for a brand. It has been successfully used by many global brands including Coca-cola. more...

Energy Boosts to Increase Brand Awareness

By: Marianne Lepa

Consumer interest in brand awareness is failing. But some companies are maintaining dynamic brands by paying attention to a few metrics in their marketing strategies. more...

North Face Inc. Fighting on Several Fronts

By: Dawn Goldsmith

North Face sits in the midst of battles, facing off against EPA's allegations of unsubstantiated claims, and Little Jimmy Winkelman's trademark abuse. more...

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