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Corporate Marketing/Branding


Feature Writer Articles in Corporate Marketing/Branding

Conan and NBC Both Get a Brand Makeover
Late night talk show wars could have cost everyone involved more than the money involved. It could have inflicted long-term damage to everyone's brand and image.
Ways to Brand a Company Green
Using truth in green branding is a must-do to build customer trust and perception.
Changing a Brand and Image
Revitalizing a brand and an image in tough economic times can be a challenge. One restaurant chain seems to have a good solution.
Marketing and Branding to Gen Y
Generation Y has many characteristics that differ from other generations including a highly entrepreneurial frame of mind.
Company Branding
The consumer is king when it comes to branding a company. Brands are built on reputation, experience, and emotional connection with customers.
Shark Tank Investor's Television Show
Message delivered by new reality television show is often one that is hard to hear for first time entrepreneurs. New Shark Tank show is real-time TV at its best.
Branding with Social Media
Mixing media to promote a product, service or company can pave the way for success as long as the message and the culture behind the media is strong.
Twitter Marketing
Tweeting is on the rise. Marketers and public relations professionals need to evaluate ways to use it. A new book provides exceptional model and steps to follow.
Green Market Crash
Going green is more than just a marketing or public relations message or brand, it is a long-term, through the hard times commitment.
Developing Brands
Branding and marketing concepts are experiencing more changes now than in the past several decades. New marketing techniques require new ways to brand.
The Latest Marketing Trend - Non-Marketing
Many new small businesses are opting to use word-of-mouth or social networking to grow and sustain their business instead of the traditional marketing practices.
Corporate Brands Get Greener
Green is fast becoming the brand and image corporations are building to reach today's eco-friendly consumers.


Contributing Articles in Corporate Marketing/Branding

New MONOPOLY Board Game Loses Money
New MONOPOLY board game mirrors conflicting consumer habits of a new decade; instant gratification using debit and credit cards, yet cutting corners due to lack of money.
Hershey's Kisses Marketing Wins Hearts
The Hershey Company strategically spreads the love to create brand awareness. In turn, the marketing efforts have been very successful at winning the hearts of consumers.
Dermalogica Skin Care Marketing Strategies
From concept stores to Speed Mapping, Dermalogica continues to evolve its marketing strategies to become the top professional skin care line.
Dove's Campaign for Real Beauty Will Include Men
The Dove ad Campaign for Real Beauty began a change in the advertising world five years ago with its real, curvier women models. Now Dove intends to do the same for men.
Increasing and Maintaining Retail Traffic
Not so long ago, the location of a store was key to attracting more customers. Shopper loyalty was not given due importance. Today things have changed.
E-Reader Sales Enhance the Publishing Industry
The Kindle, Sony Reader, and Nook are all revving up their marketing, but are paperbacks really so last century?
How Social Media Can Improve Your Business
Business success in today's highly competitive, global environment can be as simple as taking advantage of the immense popularity of social networking technologies.
Expectations – A Marketing Strategy
There are "Four P's" in the marketing mix. Often however, organizations overlook the simplest of principles in their marketing strategy and positioning.
Logo Design - Making an Impression
You have seconds to make an impression. In business, a logo is your face to the world and needs to evoke a positive response from your audience.
Changing a Company's Logo
Logos are key symbols of a company's corporate identity. Deciding to do a logo redesign has its risks and rewards.
Restaurant Marketing Terminology
The world of restaurant promotions has their own lingo. As a small business, it is imperative to know terms these terms to employ a restaurant marketing strategy.
Trade Dress: How Brandnames and Trademarks Work
The scale and the difficulty of modern business make essential the use of a brand to connect the product with its maker in the consumer's mind.
Custom Water Bottles are Healthy Marketing Tools
Use custom water bottles printed with company details and logo as an inexpensive marketing tool, a corporate gift or giveaway from a health conscious business.
Building a Strong Brand on The Internet
Marketers are consistently trying to find out the type of experience that a website should communicate so that a strong and successful online brand is developed.
Green Product Innovation
As conscious citizens of the world, consumers have created a pressure on the green product innovation by the companies, not withstanding of course, core product values.
Global Branding and Emotion
Emotional messages can be used very effectively in bringing out a global image for a brand. It has been successfully used by many global brands including Coca-cola.
Energy Boosts to Increase Brand Awareness
Consumer interest in brand awareness is failing. But some companies are maintaining dynamic brands by paying attention to a few metrics in their marketing strategies.
North Face Inc. Fighting on Several Fronts
North Face sits in the midst of battles, facing off against EPA's allegations of unsubstantiated claims, and Little Jimmy Winkelman's trademark abuse.
3 Components of a Strong Personal Brand
A strong personal brand is essential for competing in a global economy and competitive job market.
How to Create a Personal Brand
Individuals can follow the lead of successful organizations by developing their own personal brand.
Facebook for Businesses FAQs
"Should my business have a Facebook page?", "Who should be in charge of it?" These are just some of the questions many business owners have about marketing on Facebook.
Water Bottles Used as Promotional Items
Water bottles make great promotional material. Not only they are widely used by everyone, but they are also cost effective and practical.
Office Art and Company Image
Office artwork should do more than decorate office walls. Make office art work for businesses with strategic branding using these business decor ideas.
Fonts, Design and Corporate or Brand Identity
Successful corporate identities can be intertwined with consumer identities. As customers become more loyal to a brand they begin to personally identify with the product.
The Popular Pop-Up Shop
The pop-up store has recently been 'popping up' everywhere. Many retailers find that creating this type of store generates many advantages for them.

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